Para o mês das mulheres, uma promo feita para elas :)
O Sportv em março reforça cada vez mais a presença das mulheres no esporte e a conquista delas por todos os espaços. A Promo do mês da mulher exigiu bastante troca para chegarmos ao ponto ideal: redação, edição e arte afinados para gerar uma narrativa visual coerente e potente como as atletas. São uma promo especial e uma chamada de conteúdo que seguem a mesma identidade visual: cheias de movimento, textura e cores.
For women's month, a promo made for them :)
Sportv in March increasingly reinforces the presence of women in sport and their conquest in all spaces. The Women's Month Promo required a lot of changes to reach the ideal point: writing, editing and art tuned to generate a coherent and powerful visual narrative like the athletes. They are a special promo and a content advertising that follow the same visual identity: full of movement, texture and colors.
We opted for active and saturated colors that combined to give a more youthful and modern look. Combined with strokes, rounded shapes and hatched textures, these graphic resources placed the piece and delivered dynamism along with the animation and tone of the narrative.
Seguindo a identidade do canal, usamos a Galeana em versões variadas como Condensed, que foi manipulada, e - em sua maioria - sua versão Extended. O peso desse tipo em específico marcou as palavras-chave da peça que resumem as atletas, como coragem e inspiração, que foram representadas gráficamente com preenchimentos, texturas e contornos. Junto disso, pensamos em uma animação bastante sinuosa, sempre adicionando movimento a peça, como se as palavras ondulassem e fluissem, acompanhando o movimento das atletas em cena.
Following the channel's id, we use Galeana in different versions such as Condensed, which was manipulated, and - for the most part - its Extended version. The weight of this specific type marked the keywords that summarize the athletes, such as courage and inspiration, which were graphically represented with fills, textures and strokes. Along with this, we thought of a very sinuous animation, always adding movement to the piece, as if the words undulated and flowed, following the movement of the athletes on stage.
The video plays with rounded frames, unifying the identity of the piece and also plays with the contours of the athletes in moments of impact from the exercises, bringing movement and visual dynamism. These rounded edges followed throughout the material, and their sectorized and constant movements brought a visual organization based on the color treatments. The colors, used to "break up" the piece and give more dynamic moments, were also responsible for presenting the women: in the section "Nossa Cara", each one has their individual moment to shine, but all in the same environment and reconfiguring themselves through the modules shows that It’s a fight for everyone together.
Seguindo o desdobramento do mês das mulheres, a exibição do documentário inédito sobre a nadadora brasileira Maria Lenk segue a mesma identidade, mas com paleta adaptada ao universo da nadadora. Disponível em versão 9:16 e 16:9,o conteúdo tem se desdobrado em redes sociais durante o mês de março com peças de curiosidades sobre o mundo das mulheres no esporte.
Following the development of women's month, the screening of the unprecedented documentary about Brazilian swimmer Maria Lenk follows the same identity, but with a palette adapted to the swimmer's universe. Available in 9:16 and 16:9 versions, the content has been spreading across social networks during the month of March with pieces of curiosities about the world of women in sport.
KV & Motion: Patricia de Oliveira
Gerência: Leticia Vorcaro, Andrea Ascoli
Clientes: Comunicação e Marketing, Sportv
2024
